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Direct Marketing is a way to advertise by sending a marketing piece to your target market, with the primary message being a call-to-action. This is helpful when you’re running a special promotion, announcing a new product, or organizing an event. When a Direct Marketing piece ends up in the target consumer’s hands, they should feel compelled to take action, by taking advantage of the promotion, trying a new product, or registering for an event.
Direct Marketing is also trackable by adding a discount code so the most effective methods of delivery can be analyzed.
Direct Mailing pieces PUNCH will create include:
- Brochures
- Sell Sheets
- Postcards
- Catalogs
- Flyers
- Promotional Products
- E-Newsletters
“Next to doing the right thing, the most important thing
is to let people know you are doing the right thing.”
– John D. Rockefeller
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